History of the Williams Lake Stampede Parade

It began as a picnic. It became one of the most colourful parades in western Canada.

The year was 1919, and there was great excitement in the Williams Lake valley as the steel rails of the Pacific Great Eastern Railway inched closer and closer.

As surveyors began laying out the streets for the new town to be called Williams Lake, people came from all over to mark the historic event with an impromptu picnic and a day of cowboy sports held in the big natural amphitheatre near the creek.

By the following year the first hotels, stores and homes had blossomed on the bare hills, and that casual get-together had been organized into the first official Williams Lake Stampede. It included, of course, a parade made up of mounted cowboys eager to compete in contests of racing, riding and calf-roping — the type of competition that came naturally to the rugged men from the vast range lands of the Cariboo-Chilcotin.

For many years it was a small amateur rodeo — a time of easy informality, a time to meet old friends. Suspended in 1939 with the outbreak of World War II, it was not revived again until 1947. But the days of it being strictly a Cariboo Stampede with local contestants were over, as it began attracting attention all over the country.

Today the Williams Lake Stampede is a highly professional show, with some of the best cowboys and riders in Canada and the United States competing — and the parade, naturally, has changed too.

No longer a simple line of cowboys, it has mushroomed into a colourful spectacle attracting more than 140 entries each year: marching bands and pipe bands, decorated floats from local businesses and community groups, horse groups and outriders, vintage cars and trucks, clowns, mascots and visiting royalty.

The early years in pictures

These photographs are the oldest surviving images of the parade, taken in the 1920s and 1930s when horses still outnumbered motor vehicles on the route.

Historic parade photographs from the 1920s and 1930s. Select any image to enlarge it.

Parade timeline

Key moments in the story of the Williams Lake Stampede Parade.

Milestones
YearMilestone
1919An impromptu picnic and day of cowboy sports in the natural amphitheatre near the creek, as the Pacific Great Eastern Railway reaches the Williams Lake valley
1920The first official Williams Lake Stampede, including a parade of mounted cowboys competing in racing, riding and calf-roping
1939The Stampede is suspended with the outbreak of the Second World War
1947The Stampede is revived, and begins to attract attention beyond the Cariboo
2002Fred Thomas is named honourary parade marshal; parade theme is Proud To Be Canadian — Show Your True Colours
2003Parade theme is A Salute to our Forest Industry, with Jake Kerr of Lignum Mills Ltd. as honourary parade marshal
2004An estimated 15,000 spectators watch more than 110 entries; Jim Fraser, former Mayor of Williams Lake, serves as honourary parade marshal
2005The 79th Annual Williams Lake Stampede Parade

Honourary parade marshals

Each year the committee invites someone whose service has shaped the Stampede or the community to lead the parade.

  • 2004 — Jim Fraser, former Mayor of the City of Williams Lake and recipient of a BC Community Achievement Award for his work with the Hough Memorial Cancer Society, the 2002 BC Winter Games and the Mt. Timothy Ski Society
  • 2003 — Jake Kerr, CEO of Lignum Mills Ltd., the company founded by the Kerr family in 1948
  • 2002 — Fred Thomas, President of the Williams Lake Stampede Association for ten years and a former rodeo calf roper and team roper

From a line of cowboys to a 140-entry spectacle

When the parade began it was simply mounted cowboys riding through a new town. Today the committee judges seven separate classifications and awards a best overall winner in each:

  • Equine — dressed cowboys and cowgirls, horse groups, buggies and wagons
  • Floats — municipal, commercial, comic, youth and community group
  • Bands — conventional, marching and community
  • Youth — entries from participants aged 12 and under
  • Automotive — antique and classic cars and trucks
  • Mascots and clowns
  • Best theme entry, interpreting that year's parade theme

Do you have parade memories or photographs? The committee would be glad to hear from anyone with early photographs, programmes or stories from the parade's first decades. Email ward@freightlinerwl.com.

Explore more

Photo gallery

Floats, bands, horse groups and clowns, plus the historic 1920s and 1930s parade photographs.

Parade day today

The established schedule, the route down Oliver Street and where to stand to see it all.